Why Busy Moms Make the Best Event Planners
If you’ve ever seen a mom get three kids out the door before 8 a.m. with matching shoes, full lunches, and signed permission slips, you already know: moms are natural planners. At Sara in the City, we believe busy moms don’t just manage chaos—they master it. In fact, we’d argue they make some of the best event planners in the business.
Sara Heald, founder of Sara in the City and author of The Busy Mom’s Guide to Event Planning, built her business on the skills she honed as a mom juggling kids, carpools, and client deadlines. And she’s not alone. Here’s why busy moms bring unmatched energy, efficiency, and empathy to the world of events:
1. They Know How to Run a Schedule (and Stick to It)
School drop-offs, naptimes, ballet recitals, pediatrician visits—moms are walking, talking calendars. They know how to manage time down to the minute, which translates beautifully to the minute-by-minute timelines of corporate conferences, weddings, or community events.
2. They Anticipate Needs Before Anyone Speaks Up
Whether it’s packing an extra snack or sensing when a toddler is one meltdown away, moms are tuned into the unspoken. That same skill helps event planners spot issues before they arise—restocking a bar before it runs dry, calming a nervous speaker backstage, or bringing out backup umbrellas just in time.
3. They’re Creative Problem Solvers
When a kid spills juice on their only outfit minutes before leaving the house, a mom doesn’t panic—she pivots. That same resourcefulness makes moms brilliant at troubleshooting last-minute event hiccups with grace and creativity.
4. They Communicate with Compassion and Clarity
From coordinating with teachers to explaining bedtime rules, moms are expert communicators. They bring that same mix of warmth and authority to client meetings, vendor negotiations, and team coordination.
5. They’re Emotionally Invested
Moms know milestones matter. Whether it’s a company’s first major product launch or a couple’s dream wedding, they understand the emotional weight behind every event—and go above and beyond to make it meaningful.
A Note from Sara
“When I wrote The Busy Mom’s Guide to Event Planning*, it wasn’t just a how-to—it was a love letter to the multitasking moms who already have the skills to create magic. You don’t need to do it all alone, but you already know how to do more than you think.”* — Sara Heald
Want an Event that Wows? Hire a Mom.
At Sara in the City, we bring the same care, creativity, and can-do spirit that we use at home into every event we plan. Whether you’re hosting a holiday gala, a corporate summit, or a private celebration, we’re ready to make your vision happen—with the heart and hustle only a busy mom can bring.
