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Welcome to Sara in the City Events

Expert event planning that will take your event from conception & strategy to implementation.

At Sara in the City Events, we go beyond traditional event planning.

We are your strategic partner, ready to take on events that require meticulous planning, risk management, and problem-solving expertise.

Our team of experienced event professionals combines creativity with strategic thinking to design and execute events that deliver results and exceed expectations.

Our Services >


Your Partner in Strategic Event Planning

Strategic Event Planning for Success

We understand that events are not just about logistics, but also about achieving your goals. Our strategic approach to event planning ensures that every element of your event is aligned with your overall objectives. From developing a comprehensive event strategy, to crafting tailored event concepts, to designing impactful event experiences, we focus on the big picture to deliver strategic results.

Risk Management Solutions for Seamless Events

We know that events come with inherent risks, and our team is skilled in identifying, mitigating, and managing potential risks to ensure flawless execution. Our risk management solutions encompass thorough contingency planning, meticulous logistics management, and proactive problem-solving, allowing you to enjoy peace of mind and a seamless event experience.

Creative Problem-Solving for Unforeseen Challenges

Events can be unpredictable, and our team is adept at handling unexpected challenges with creativity and agility. We thrive in high-pressure situations, and our problem-solving approach is grounded in finding innovative solutions to overcome any obstacles that may arise during the event planning and execution process.


Whether it's a corporate conference, a product launch, a social gala, or any other type of event, we are committed to delivering strategic event solutions that drive success. Partner with Sara in the City Events for a unique blend of creativity, strategy, risk management, and problem-solving expertise that sets your event apart.


About the Founder

Sara Heald, DMCP

Sara has 20+ years of event management experience and has planned events all over the world. Sara is consistently recognized for achievement in performance, winning National NACE ONE award for event design and execution in 2019, The Keep Houston Beautiful Mayor's Proud Partner Award on behalf of Earth Day Houston in 2015, and several other honorable designations on behalf of her clients.

About Sara >